Customer Driven Strategy
Discover. Plan. Implement. Measure. Optimize.
Our team of marketing experts will work with your team to identify those unique bits of your offerings that set you apart from your competitors. Through this process, we'll discover:
• Customer Wants & Needs
• Market Conditions
• Competitor Analysis
• Major Objectives and Goals
Then, using the data we have gathered, we'll set to planning the strategy and budget to reach more of who you're looking for.
We'll develop a 12-month marketing plan and launch the campaigns, all the while monitoring results with help from your team, and using what we learn to optimize the plan and maximize your ROI.
Let PrintWorks help you develop your 12 Month Marketing Plan. Contact us today email@example.com.
Websites are a MUST for businesses who want to be taken seriously. Gone are the days when a website was just a "digital billboard".
Visitors to your website want to engage with you, they want information to be easy to find, and they want to discover real value in your company.
What good is a great website if it can't be found? Our team knows just what to do to help you improve your search results.
Need Help? Contact us today at firstname.lastname@example.org
Think email marketing is little more than spam? Think again. A 2011 study by MarketingSherpa found that B2C marketers average a 256% return on investment with their email marketing campaigns. Another study from Yahoo! shows that U.S. adult Internet users subscribe to an average of three daily or weekly shopping emails or newsletters.
If you're considering email marketing for your company—or have tried email marketing before—we can help you plan and execute successful email campaigns. Our proprietary email management software makes it easy to:
- Create beautiful, eye-catching, professional mailers that will make a positive impression on your customers. Use any of our built-in templates, create your own, or have us design a piece for you.
- Preview your mailings to make sure they look great across all the major email services and programs.
- Spam-check your messages to ensure compliance and increase the chance they'll get through to your subscribers' email boxes.
- Segment your mailing lists so you can target specific groups.
- Track delivery, opens, click-throughs, and other key metrics to ensure you're getting the best return for your dollars spent.
When it comes to email marketing, we have you covered.
Social Media Marketing
New Product Launch
Launching a new product and want to give it a competitive edge? Perhaps you're ready to introduce your services to a new market or to a new segment of prospects who have previously gone untapped. Whatever the case, you want to make a big splash, but you also want to make sure it's the right kind of splash (think Olympic diver vs. cannonball or belly flop). That's where we come in.
Our marketing team provides the services and expertise you need to make a positive impact (and impression). From printed postcards, product literature, landing pages, and media kits to complete multi-channel marketing campaigns, we'll get you started on the right foot and lead your journey every step of the way.
Direct Mail Marketing
Smart marketers continue to find success using direct mail.
A recent study from MarketingSherpa found that 79% of more than 1000 marketing professionals questioned still consider direct mail to be effective or very effective marketing.
And why not? Done properly, direct mail marketing can deepen customer loyalty and increase front-of-mind awareness for a company and its brand.
When you're ready to launch a direct mail campaign, we can help. We're experts at creating super-successful direct mail materials that "wow" customers and prospects alike.
From creative concepting and eye-catching design, to expert production, mailing list curation, and efficient, effective distribution, we can manage your direct mail project every step of the way. Whatever the goal, we'll help you get the word out and succeed.
All business is personal, whether we realize it or not.
The fact is, companies don't do business. People do. Understanding the personal nature of business is what one-to-one marketing is all about.
One-to-one marketing can take different forms, depending on the medium involved.
- In email marketing it may mean a personalized message, tailored to a person's specific interests or tastes, with a Landing Page that takes the person to an offer, again tailored specifically to them.
- For direct mail, it might mean a postcard, flyer, or brochure using variable data to make the recipient feel more appreciated and less like just "postal patron" number 48927.
- For website visitors, it could be anything from a personalized greeting on the homepage and content selected based on personal preferences to an ad delivered based on geography and other demographic data.
Whatever the case, we can help with all your one-to-one marketing needs—from gathering pertinent customer information and storing it efficiently, to designing highly targeted marketing campaigns that put that data to its most effective use. Give us a call. We're here, just for you.
Have you ever received something that you know is bulk mail, but yet you read it because it is personalized with your name?
It's amazing how seeing your name in print can raise the level of curiosity you have about the contents of a mail piece. Your customers and prospects will have the same reaction when they receive a mail piece that has been personalized using variable data printing.
Variable data printing enables you to be more intentional about your marketing strategy by providing a way to personalize any printed piece. However, moving personalized information from a database to paper can be a difficult task, especially when the database is large or complex. We can help.
We would be happy to partner with you in exploring the world of variable data printing.
Contact us today for more information about how you can incorporate variable data printing into your company's marketing strategy.
Versioning is a type of variable data printing where different versions of the same printed piece can be automatically printed on a digital press.
For example, a postcard direct mail piece could be printed in one color for men and a different color for women.